Sunday, 31 July 2011


The African Diaspora's style magazine launches its second issue...

 Following a debut issue that was warmly received in the press and beyond in 2010, Pop'Africana, a publication "dedicated to delivering a rejuvenated image of Africans," is rolling out its next edition with features on the likes of fashion designer Duro Olowu, chef Marcus Samuelsson and model Nina Keita. The New York City-based art and fashion glossy strives to break clichés that continue to corrupt thinking about the second-most populous continent.

Editorial director Oroma Elewa, who founded in 2008, is working hard to change popular thought cultural vehicle showing the vibrant contemporary side of the diaspora rarely seen or appreciated in the West.

Ikechukwu Onyewuenyi, the magazine's Nigerian-born communications director (also a recent Cool Hunting contributor), explains it as "our opportunity to share the inclusive vision we have for Africa and Africans wherever they may be," adding "a vision that we hope will continue to engage and inspire.

Read about them in their own words!

Oroma Elewa
I have always  been  drawn to  certain elements and ideas of beauty or
style like the beauty of a line, a curve, handwriting, colour, shape,
space, textile, facial features, silhouettes, photo compositions like the
ones created by  Seydou Keita and Thierry le gous or the composition of
So, It is only in line with whom I am to create a magazine that will
explore individualism and the alternative.(

Tenne Fatona - "I'm just a dream whose intentions are good"

The magazine immediately came across as a rule breaker, which moves away
from clichéd African stereotypes and I needed to be a part of it. It the
holy trinity of magazines - sophisticated, eccentric and alluring. The
attention to detail and the fresh perspective it reflects onto the readers
is  unlike no other. The List goes on -  These are just a few of the many
reasons I was wooed into being a part of the Pop'Africana movement, and to
think this is just the beginning...[ ]

Jennifer Nam- “the fine line”
As a child, they called her the “ugly cousin.”  Now, her clients are
“Make me look like you!”  The now-without-a-doubt beautiful Jennifer Nam is
knocking ‘em out with a style all her own.  A broadly talented artist, Nam
is more than capable of creating the uniquely sophisticated, the beautifully
the traditional and the edgy.  Not bad for a gal who got her start as the
unofficial makeup artist/stylist for all the young ladies at her military
high school… now, that’s hot and even hotter is that I am working with ultra
talented Oroma and Pop’Africana.

Sam Coffie – “POPAFRICANA and me”
Fashion rules many things around me as it represents a feeling, a movement,
a sense of something I believe in. As  I do in POP’AFRICANA, thus proving
why I joined the family. As much as I would like to explain who I am, I would like you to
grow with me and who I become. One thing to know, is that we should always
know MORE… That is why POP’AFRICANA is here, lets explore it

Chukwuwike Obi
Always viewed as weird due to his sense of style . A style that has landed
me a chance to report trends to the world through Pop’Africana
Pop’Africana is who I am, has been and will be always be. it is the future
and is going to be the  global style guide for Africans.

Check out Pop Africana The Website & Oroma’s Blog.

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